Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility.

In a fascinating shift, recent studies show that feeling emotionally connected to a business may matter more than customer satisfaction to today’s consumers.

A brand that puts customers first does more than just sell. It listens, adapts, and provides real value. If you want your brand to stand out, you must create a strategy that prioritizes customer ...

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

So, what now? Consider building a customer community. People join communities to find purpose, social connection and support. And it’s not that different in a CX community.

On November 13, in a live, interactive HBR webinar, Sharona Sankar-King and Maureen Burns shared research findings and insights on using AI to build stronger customer connections.

Modern-day games offer companies varied opportunities to connect with new and hard-to-reach customers, drive brand awareness and loyalty, and acquire and retain new customers.