Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.

Weak form market efficiency suggests that historical price and volume data are already reflected in current stock prices, making technical analysis strategies less effective for predicting future ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...

Many of us learned the profitability U-curve. Its point was that the most efficient low-cost producer and the most effectively differentiated premium-priced players earned all the profits and ...