The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Valders softball players celebrate their WIAA Div. 3 Sectional Final win over Xavier, Thursday, June 5, 2025, at Chilton High School in Chilton, Wis. | Gary C. Klein/USA TODAY NETWORK-Wisconsin ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...