The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

Opendorse's data shows the front-load boom was real, and the numbers are staggering. In June alone, NIL collectives spent 824% more than they did a year ago. There were other big booms in January ...

The WIAA announced it's formation of the WIAA Foundation aimed at expanding, and creating opportunities for athletic programs ...