The Hustle Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the ...

Selena Gomez's Rare Beauty just dropped a vanilla and caramel-scented Eau de Parfum and perfume layering balms. Here's how you can buy the product.

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Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Thoughtful design, global ingredients, and a versatile gourmand profile make Rare Eau de Parfum stand out in a crowded ...

Explore how stars like Selena Gomez, Rihanna and Kim Kardashian excel in beauty and business with brands like Rare Beauty and ...