Kansas City Chiefs tight end Travis Kelce and his brother, retired NFL center Jason Kelce, launched their "New Heights" podcast in September 2022. The show gives fans a fresh perspective on football from two of the game’s greats, while also featuring high-profile guests who discuss their personal stories and career journeys.

Swift revealed her 12th studio album during her first-ever podcast appearance on boyfriend Travis Kelce's show, which saw viewership skyrocket to 14 million.

1.3 million people tuned into the first hour of Taylor Swift’s podcast appearance. That’s nearly twice the number of those who initially tuned into Trump’s appearance on Joe Rogan’s podcast. Trump, who had a nine-month head start, has more overall listeners, but Swift’s appearance is catching up quickly.