Ten big Ozzy Osbourne fans bought empty cans of Liquid Death Iced Tea. Why? The cans were autographed by the Black Sabbath singer and had his saliva.

Overall Ozzy x Liquid Death is probably the perfect brand collab in some ways. It required almost zero effort for both sides, Ozzy drank some iced tea and Liquid Death made a video, and the result was a fair amount of publicity for such a low effort stunt. It's hardly bat eating is it (probably for the best).

Ozzy Osbourne is selling trace amounts of his DNA on empty Liquid Death iced tea cans he's drank from. Only 10 cans with the Prince of Darkness' saliva remnants were available for purchase at $450 each.