MSNBC will change its name
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MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.
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PHILADELPHIA.Today on MSNComcast’s MSNBC Rebranding To MS NOW As Part of Versant Spinoff
Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,
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MSNBC launches rebrand to MS Now
MSNBC announced on Monday that it would change its name to MS Now later this year. The name stands for My Source News Opinion World. This rebrand is part of a move by MSNBC parent company Comcast that began last November to spin off cable television networks.
The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels involved in the move will lose their NBC peacock logo, as Comcast owns NBCUniversal.
The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.
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MSNBC Name Change Mercilessly Mocked as ‘One of the Worst Branding Disasters in Media History’
MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5