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BMW Vision Vehicle Is Our Best Look Yet At i3 Neue Klasse

Digital 2026 BMW iM3 Touring Neue Klasse Preview Still Feels a Little Too Soft and Bland

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the potential BMW iM3 Touring

Hagerty Media on MSN · 1d

The Brain of BMW’s Latest Neue Klasse EV Can Handle Five-Digit Torque

The BMW Neue Klasse concept unveiled in 2023 previewed a completely new styling direction for the Munich-based brand, but the show car’s significance doesn’t end there. The modern Neue Klasse will inaugurate the next evolution of BMW’s electric technology,

Carscoops on MSN · 2d

BMW Vision Vehicle Is Our Best Look Yet At The i3 Neue Klasse

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision Vehicle is being employed to fine-tune that, while serving as a rolling test bed of the new tech’s endurance.

BMW, drivetrain and Vision Vehicle

AutoNET on MSN · 23h

Endurance test for “Heart of Joy” - the BMW Vision Driving Experience

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production,

TAG24 NEWS on MSN · 5m

BMW's Vision Driving Experience prototype previews next-gen tech

BMW has revealed a striking prototype vehicle that is being used to test out some of the manufacturer’s latest technology.The Vision Driving Experience – not slated for production – acts as a ‘rolling test rig’ for some of the brand’s new features,

New Atlas · 1d

BMW details its custom ECU for soulful next-gen EV driving pleasure

BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,

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BMW i3 Neue Klasse Spotted Playing In The Snow With Its 3 Series Sibling

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

12don MSN

BMW Used 3,000 People to Test Its Next-Generation Technology

As part of the multiyear development of Neue Klasse, Frank Weber, member of the Board of Management of BMW responsible for ...

10h

BMW Is Testing a New All-Electric Prototype With ‘Super-Brain’ Computers

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...

Green Car Reports2d

BMW's Heart of Joy control unit promises next-level vehicle dynamics, efficiency gains

Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.

2don MSN

BMW's Latest Concept Gives a Clearer Picture of Upcoming 3-Series EV

The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.

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BMW Vision Vehicle Is Our Best Look Yet At i3 Neue Klasse

BMW, drivetrain and Vision Vehicle

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