“Tubi was not Tubi-ing in its proper form everywhere,” the exec told Vulture. The new logo, color scheme, sound cue, and tweaked user-interface design are meant to rectify that. “It reflects ...

Fox corporation’s ad-supported streaming service, Tubi, is revamping its brand identity, introducing a new-look logo and a new tagline: “gthe streaming choice for the next generation of audiences.