Google's new Pixel 9 Pro Fold is here and starts at $1,799, or a full $100 less than one of its biggest competitors, Samsung's $1,900 Galaxy Z Fold 6.

The company typically launches a promotion on the September 27th to mark its birthday as a company. The difference this year is that its latest flagship devices have landed earlier than normal. That means the Pixel 9 range has been included in the sale with enhanced trade-in prices that match its pre-order deals last month, topping out at $720.

When Google launched the Pixel 6 Pro in late 2021, it was a major break with previous generations of Pixel. A new look, in both hardware and software. New Google silicon under the hood. And the first big camera tech upgrade in years.