‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices. In a global recession, premium men’s shirt ...

“Never hand over a shirt until you are satisfied with it.” This was the philosophy of the founder of Eton when they built it ...

Busiest date night of the year is right around the corner, now is the time to pick up the outfit that will have her seeing hearts The post Eton releases Valentines collection for the biggest date ...