An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

One way to understand how the economy affects consumer behavior is to look at economic cycles in terms of the nine basic business sectors of the economy. Obtain your marketing insight on what ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

This paper attempts to summarize and integrate some recent economic theories of consumer behavior based on demand for underlying characteristics of goods. The implications of these theories for ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. The mystery of the human condition has puzzled poets and writers for millennia, yet modern ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

At Common Cents Lab, a financial research lab at Duke University supported by MetLife Foundation, we believe behavioral science can help improve financial well-being. For the past two years, we’ve ...

We use US household-level bank account data to investigate the heterogeneous effects of the pandemic on spending and savings. Households across the income distribution all cut spending from March to ...

Best Buy CEO Corie Barry weighed in Tuesday on how she thinks consumers are behaving amid current economic conditions, calling their response "unsettled and uneven." During the company’s third-quarter ...