News

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.
Apple is increasing its investment in artificial intelligence and made seven acquisitions in 2025, according to CEO Tim Cook.
A silent shift is unfolding across the tech world in 2025. Apple, once known for leading the charge, is now falling behind in ...
Apple celebrates selling 3 billion iPhones since 2007, marking a major milestone, while CEO Tim Cook faces pressure to ...
Apple’s new iPhone ad previews iOS 26’s AI features that closely resemble Google Pixel’s Assistant tools, with an Apple twist ...
At WWDC 2025, Apple Inc. unveiled a series of AI-focused updates under its Apple Intelligence banner for iOS 26 and more.
Apple CEO Tim Cook shared that the iPhone has hit another milestone during the third fiscal quarter of 2025 — 3 billion sold. Apple Intelligence will be what takes the iPhone to 4 billion.
Apple anticipates strong revenue growth that surpasses expectations, despite added costs from U.S. tariffs. The company ...
I tested Apple's new WatchOS 26 feature and spoke with the team behind it. It's not a full-blown coach yet, but it hints at ...
Apple deserves criticism for lagging behind Google and Microsoft, but when it comes to practicality, the Mac isn't practically gasping for an AI magic pill.