Woods announced the launch of Sun Day Red as its own standalone company via a new joint venture with TaylorMade Golf.

In just over a year, Tiger Woods has helped build Sun Day Red into a giant in the golf world. The premium apparel and footwear brand has kept golfers on their toes with its limited-edition drops.

Sun Day Red's Spring/Summer '25 collection has three polo fits: the Heritage Polo, the Refined Polo, and the TW Performance Polo. This collection has the brand's largest offering of colors, ...

Sun Day Red's newest collection honors the Carolinas just in time for the PGA Championship at Quail Hollow in Charlotte, N.C. Learn more about the Carolinas Collection below, including how to shop it.

The initial line of Sun Day Red apparel from Woods, in partnership with TaylorMade, was released in May 2024 – about a month after last year’s Masters. Woods finished 60th in the event.

After more than a year of limited-batch releases, Tiger Woods' much-hyped golf wear brand is set to roll out across stores on ...

After its successful debut last year, Tiger Woods' Sun Day Red apparel line is launching its first-ever spring/summer collection, expanding its premium “athluxury” golf offerings in advance of ...

When Charley Hudak was hired by Sun Day Red to design Tiger Woods’ new golf shoe, there was an important swing thought he had to keep in mind. “One of Tiger’s most important requests was ...

The Sun Day Red logo features 15 different stripes to represent Woods' 15 professional major championship titles. Puma's leaping cat is filled in with a solid color.

Sun Day Red Introduces the Pioneer Magnolia "Spectator" Golf Shoe: Continuing Tiger’s vision of blending heritage, performance and modern style.

Sun Day Red unveils the 'Carolina Collection' for the 2025 PGA Championship. Sun Day Red launches the 'Azalea Gold Collection' before The Masters.