Regulators in France fined fast-fashion retailer Shein more than $40 million for what they deemed to be misleading practices on prices and environmental claims.

Regulators found the fast-fashion retailer, which is facing multiple probes, also made unjustifiable environmental claims

France’s General Directorate for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF) said it had doled out a €40 million ($47 million) fine to the company as a result of the now-concluded investigation, which ran from October 2022 to August 2023.