The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower alcohol-by-volume content.

The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink cocktail on the market”.

Kraft Heinz is trying its hand at booze. The company is introducing Crystal Light vodka seltzers, "its first alcohol product for grocery stores," per the Wall Street Journal. Executives took notice of social media posts in which younger users described using Crystal Light flavor mixes,