“Swag,” his seventh studio album, doesn’t sound like the singer’s usual swing-for-the-fences pop production. Instead, Bieber embraces reverent R&B and tranquil soft rock, an unexpected turn that has drawn applause around the music industry.

Never say never! Justin Bieber surprised fans Friday by releasing “Swag,” his seventh studio album, hours after he teased it on billboards and social media posts. It is his first album since 2021’s “Justice” and his first since becoming a father last year.

The album is Bieber's seventh studio album. It follows his 2020 album, "Changes," which featured the songs "Yummy" and "Intentions" (featuring Quavo). Leading up to the new album, Bieber had teased the new project on several billboards across Times Square, Atlanta and Iceland, where he allegedly recorded the album.