Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today. He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.

Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in favor of the law banning the app if parent company ByteDance doesn’t sell it.

Instagram has announced a major update to its Reels feature, letting users upload videos as long as three minutes. The change doubles the previous limit of just 90 seconds. The decision was announced by Instagram's head, Adam Mosseri, who said the modification was done based on user feedback that "90 seconds is just too short."