Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look for in a college.

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion "Coach Prime" Sanders. Now in its third season, the PRIME21 ...

Former San Francisco Giants player and now Colorado Buffaloes head coach Deion Sanders has a new PRIME21 collaboration with Blenders Eyewear.

Deion Sanders announced strict rules regarding class etiquette for his Colorado students before the start of his third year as The post Deion Sanders Sets Strict Dress Code Policy for Players Attending His Class appeared first on FirstSportz.

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion Sanders was hired by the Colorado Buffaloes in December 2022 and engineered a rapid program turnaround.

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders

With just under two weeks before their season opener against Georgia Tech on August 29, the Colorado Buffaloes are still deciding who will start at quarterback.

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime Western. Fans are taking notice. The first offering is an ivory Bangora straw cowboy hat in the “Yellowstone” style. It was released via his new site, DeionSanders21.com.

CU coach Deion Sanders will feature in a Netflix docuseries about the 90s Cowboys dynasty that won three Super Bowls in four years.