The ads feature Noem, who was given the moniker “ICE Barbie” for her love of dolling up in publicity stunts pushing the U.S.

Mattel Studios’ upcoming Masters of the Universe film has reached a major milestone as production moves closer to completion.

Join us on a magical journey to find your Barbie match in our latest video! Delve into Barbie's iconic universe and discover ...

Mattel Studios’ upcoming Masters of the Universe film has reached a major milestone as production moves closer to completion.

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s ...

The launch of the four one-of-a-kind dolls comes ahead of International Day of the Girl on Oct. 11. Krista Berger, senior ...

When it comes to horror game protagonists, Barbie isn't the first name to come to mind. But anyone who played the ...

Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to ...

Ilona Maher is a Barbie girl ... in a rugby world. The 2024 Olympic rugby bronze medalist for Team USA is being honored with ...

Adults are actually fueling growth in the toy market by buying for themselves, and Mattel says a third of grown-ups who buy ...

Mattel will release its Ilona Maher Barbie doll in 2026. The doll is made with a new muscular body sculpt to the rugby star's likeliness.