You can currently sign up for Apple TV+ for 50% off its usual price. But because it's part of a Prime Day promotion, there's only one, very specific way to do it.

Prime members can access major streaming discounts through Prime Video Channels, including a limited-time 50% discount on Apple TV+.

Apple rarely discounts its devices. But Prime Day is the best time to find deals on MacBooks, Apple Watches, and more.