American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Katseye, Beyoncé, and the K-pop boys: the denim campaigns that make history (and the ones that don’t)Trending | Fashion ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...