At Amazon, we want to make holiday shopping as convenient and easy as possible, so you can focus on what matters most, spending time with family and friends,” said Carmen Nestares Pleguezuelo, vice president of North America Marketing & Prime Tech at Amazon.

Amazon's Black Friday sale will begin a week before Thanksgiving on Nov. 21, the retail giant announced Wednesday.Why it matters: Amazon competitors Walmart, Target and Best Buy have already unveiled their holiday plans and started early sales.

Black Friday is starting more than a week early at Amazon. The retailer will begin offering holiday deals beginning Nov. 21 this year, with new specials hitting through Nov. 29 (the actual date of Black Friday in 2024).